The Vancouver Farmers Market (VFM) is a cornerstone of the local community, connecting residents with fresh, locally grown produce, artisan goods, and small businesses in Southwest Washington. Operating year-round, VFM is one of the largest and longest-running farmers markets in the region. The market is a beloved gathering place that fosters community, supports small farms, and champions sustainable shopping habits.
Riparian Media began working with VFM in April 2023, bringing a strategic approach to their social media presence. Through engaging content, dynamic video storytelling, and consistent community interaction, we’ve helped amplify VFM’s reach and solidify its position as a must-visit destination in Vancouver.
After a successful first year, VFM renewed its partnership with Riparian Media for another two years, extending our collaboration through 2026!
While the Vancouver Farmers Market (VFM) is a staple of the local community, its social media presence wasn’t fully capturing its vibrancy. Engagement dipped in the off-season, vendor stories weren’t consistently highlighted, and fresh content was difficult to scale. VFM needed a strategy to maintain visibility year-round, showcase its 250+ vendors, and attract new visitors—all while keeping social content manageable.
Since April 2023, Riparian Media has partnered with VFM to bring its market experience to life online. We:
- Create consistent, high-quality content that keeps engagement strong all year.
- Spotlight vendors and market experiences through reels, behind-the-scenes content, and interactive posts.
- Streamline content production to ensure fresh, engaging posts every week.
- Expand VFM’s reach through strategic storytelling, audience insights, and community engagement.
This approach continues to strengthen VFM’s digital presence, deepen customer connections, and drive both online and in-person growth!
Riparian Media’s strategic social media management continues to drive strong engagement and audience growth for the Vancouver Farmers Market.
Most organizations see slow and steady social media growth—typically around 1-2% per month, which usually means just a few hundred new followers a year. But Vancouver Farmers Market’s social media has been thriving!
The Vancouver Farmers Market is sticking with us for the long haul—renewing and expanding our partnership for the next two years! We’re still managing their social media and keeping their content fresh, but in 2025, we’re kicking things up a notch!
This summer, we’re rolling out mini-documentaries that dive into the stories of Clark County farmers, giving the community an inside look at the people behind the produce. We’re also expanding their photography library, ensuring VFM has a steady stream of high-quality visuals to capture the essence of market life.
More stories, more visuals, and even deeper connections—2025 is shaping up to be VFM’s best year yet.
If you're looking to grow your brand’s online presence with a strategy that works, Riparian Media can help. We offer customized social media strategies, content creation, and paid ad management to help businesses reach the right audience. Schedule a vibe check with us to see how we can help your brand grow!
Riparian Media is headquartered in Vancouver, Washington.
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