The Vancouver Farmers Market (VFM) is a cornerstone of Southwest Washington’s local economy—connecting residents with small farms, makers, and artisan food businesses. Operating on a seasonal schedule across most of the year, VFM is one of the region’s largest and longest-running markets and a beloved gathering place that champions sustainable, values-based shopping.
Riparian Media began partnering with VFM in April 2023 to elevate their social presence. Through consistent content, dynamic short-form video, and hands-on community management—and now a 12-episode docuseries spotlighting local farmers—we’re helping expand VFM’s reach and reinforce its “must-visit” status in Vancouver.
After a successful first year, VFM renewed with Riparian on an ongoing, multi-year engagement through 2026!
While the Vancouver Farmers Market (VFM) is a staple of the local community, its social media presence wasn’t fully capturing its vibrancy. Engagement dipped in the off-season, vendor stories weren’t consistently highlighted, and fresh content was difficult to scale. VFM needed a strategy to maintain visibility year-round, showcase its 250+ vendors, and attract new visitors—all while keeping social content manageable.
Since April 2023, Riparian Media has partnered with VFM to bring its market experience to life online. We:
- Create consistent, high-quality content that keeps engagement strong all year.
- Spotlight vendors and market experiences through reels, behind-the-scenes content, and interactive posts.
- Streamline content production to ensure fresh, engaging posts every week.
- Expand VFM’s reach through strategic storytelling, audience insights, and community engagement.
This approach continues to strengthen VFM’s digital presence, deepen customer connections, and drive both online and in-person growth!
Riparian Media’s strategic social media management continues to drive strong engagement and audience growth for the Vancouver Farmers Market.
Most organizations see slow and steady social media growth—typically around 1-2% per month, which usually means just a few hundred new followers a year. But Vancouver Farmers Market’s social media has been thriving!
The Vancouver Farmers Market is sticking with us for the long haul—renewing and expanding our partnership for the next two years! We’re still managing their social media and keeping their content fresh, but in 2025, we’re kicking things up a notch!
This summer, we’re rolling out mini-documentaries that dive into the stories of Clark County farmers, giving the community an inside look at the people behind the produce. We’re also expanding their photography library, ensuring VFM has a steady stream of high-quality visuals to capture the essence of market life.
More stories, more visuals, and even deeper connections—2025 is shaping up to be VFM’s best year yet.
If you're looking to grow your brand’s online presence with a strategy that works, Riparian Media can help. We offer customized social media strategies, content creation, and paid ad management to help businesses reach the right audience. Schedule a vibe check with us to see how we can help your brand grow!
Riparian Media is headquartered in Vancouver, Washington.
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