CASE STUDY

Just North

In collaboration with Emily Shirron Photography, Riparian Media ideates and creates organic and paid social media posts and maintains the website for Just North, an initiative of the Columbia River Economic Development Council (CREDC) dedicated to attracting and encouraging top talent to live and work in Clark County, WA.

Given full creative freedom to tell the story of the region, Just North has taken off to become a recognizable local brand. Whether you’re a young professional, a student, or starting a family, discover what makes Clark County the place to design your next chapter.

CASE STUDY

  • Organic Social Media

  • Meta Ads

  • Copywriting (Social Media & Web)

  • Video Production

  • Photography

  • Community Management

Process

In our quest to showcase Clark County's appeal, Riparian Media and Emily Shirron Photography merged their talents in a series of inventive brainstorming sessions. Emily, with her deep local roots, and Kayla, offering a fresh perspective from Orange County, CA, worked together to capture the essence of the county.

Our process often involved immersing ourselves in the community, dedicating full days to filming local happenings. These efforts were then crafted into engaging Instagram reels, designed to enchant both long-time residents and those considering a move to the Pacific Northwest.

Kayla with a backpack and camera standing along a forest trail, photographing foliage.
Emily wearing glasses and a black jacket crouches near moss-covered rocks, aiming a camera upwards.

Instagram Growth

3 Month Snapshot: January 1, 2024 - March 31, 2024

instagram followers

+5,536

organic ig reel views

975,530

avg. cpc per paid ad

$0.33

avg. ig story reach

522

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