Melt Glass Art Supply, located in Downtown Vancouver, WA, is a woman-owned small business rooted in the belief that creativity is the key to self-expression and building meaningful community bonds. Offering a wide range of tools, materials, and workshops, Melt has become a cherished destination for glass artists of all backgrounds.
From seasoned professionals to first-time hobbyists, Melt’s customers reflect a dynamic community that values the art of glasswork. This diversity, paired with their unwavering commitment to creativity, has cemented Melt’s place as a cornerstone of the local artistic scene.
With a desire to grow their digital presence while staying true to their mission, Melt embraced social media as the ideal tool to share their story, engage with artists, and inspire a new wave of creativity.
Organic Social Media
Video Production
Copywriting
Community Management
Graphic Design
From the beginning, it was clear that Sheri and Carla are Melt—they embody the creativity, community, and passion that make their store so unique. To bring that to life online, we leaned into their personalities, showcasing them as the stars of the Melt story.
We spent time getting to know their craft and their customers, turning their expertise and warmth into content that felt both approachable and inspiring. Whether it was highlighting workshops, spotlighting customer creations, or featuring behind-the-scenes moments or memes, our strategy centered on making Sheri and Carla the relatable, creative voices of Melt.
The result was content that didn’t just promote their business but strengthened their connection with the artistic community they serve—all achieved exclusively through organic social media. By the end of 2024, this approach contributed to a 16% increase in Melt’s revenue. Sheri and Carla have become so recognizable through their online presence that they’re now stopped around town by fans and customers who know them as the faces of Melt.
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2024 Snapshot: January 01, 2024 - December 31, 2024
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