Kindred is a woman-owned low-waste shop in Vancouver, WA, dedicated to helping people live more eco-conscious lives—without overthinking it. By offering accessible, bulk refill products and fostering community ties, Kindred makes sustainable living easy and inviting. Riparian Media partnered with Kindred from August 2023 to January 2025, crafting a strategic social media presence that strengthened their brand and grew their community.
Like many small business owners, Kindred’s founder, Alex, wore many hats. Managing day-to-day operations, engaging with customers, and running an in-store experience left little time for consistent, high-quality social media content. She needed a partner who could ease the content creation burden while authentically representing Kindred’s mission and brand.
Riparian Media stepped in to develop a thoughtful and engaging social media strategy, including:
- Consistent content creation for Instagram and Facebook
- Product photography to highlight their products *aesthetically* 💅
- Educational and entertaining reels that resonated with Kindred’s audience
We focused on a rotating content strategy, balancing meme-driven engagement with informative content on how to use bulk refill products. This approach kept the feed dynamic while reinforcing Kindred’s core message of sustainability and accessibility. When Kindred relocated, we ensured their audience stayed informed, leading to real-world impact—customers mentioned they visited the new store specifically because they saw it on Instagram!
Our organic growth efforts led to exceptional audience expansion, outperforming industry norms:
For context, small businesses typically see an organic social media growth rate of 1-2% per month1—which often translates to just a few hundred new followers per year. Without relying on paid ads, Kindred’s growth significantly outpaced these averages, demonstrating both the strength of its brand and the effectiveness of our content strategy.
"Working with the Riparian team handling my social media has been a game-changer. They've been awesome at bringing our sustainability and community vibes to the forefront on all our platforms. The content they curate and make for us is incredible.
Collaborating with them is a breeze. We have weekly meetings to film and discuss our social media strategy, ensuring we're always on the same page. They're incredibly responsive, always ready to adapt to any sudden changes, like unexpected weather conditions, which is a testament to their dedication and flexibility.
Honestly, as someone who's trying to keep a million balls in the air, having them take the reins on social media is a godsend. They've made something that could easily be a massive headache into something I don't even have to stress about. Now, I can focus more on other parts of my business while knowing our online presence is in great hands.
Super thankful for their help and how they've made my life way easier. If your business is all about making a positive impact and you want to amp up your social media without it feeling like a chore, these are the folks you want to team up with. They're not just another agency; they feel more like partners on this journey. 💖"
- Alex Luna, Owner, Kindred Vancouver
Kindred’s online presence has not only grown in numbers but also in real impact—bringing people into the store, educating them on sustainable living, and fostering a strong sense of community. As the business evolves, Kindred has chosen to step back from social media to focus on deepening connections through newsletters, in-person engagement, and community-driven initiatives.
Though our collaboration has wrapped up for now, we’re always here if Kindred ever wants to explore social media again—whether through organic strategy, paid campaigns, or creative content. We’d love the opportunity to work together again in the future!
If you're looking to grow your brand’s online presence with a strategy that works, Riparian Media can help. We offer customized social media strategies, content creation, and paid ad management to help businesses reach the right audience. Schedule a vibe check with us to see how we can help your brand grow!
Riparian Media is headquartered in Vancouver, Washington.
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