Eryngium Papeterie is a charming and welcoming stationery shop full of treasures like cards, inks, wax seals, and thoughtful gifts that spark joy. Riparian Media partnered with Eryngium in December 2024 to bring its magic to life online. After a season of creative collaboration, Cricket was so delighted with the results, she signed on for another quarter!
Despite offering a distinctive and high-quality product range, Eryngium Papeterie faced challenges in increasing its visibility within the local community and attracting a broader customer base. The goal was to enhance brand awareness and drive foot traffic to the physical store.
With a space as curated and character-rich as Eryngium Papeterie, our content strategy centers around visual storytelling. We work with Cricket to produce consistent Instagram Reels that showcase the rotating inventory, artisan goods, and timeless charm of the store.
From filming sessions each month to final edits, everything we share is designed to preserve the feeling of stepping into the shop — thoughtful, delightful, and beautifully intentional.
Our organic growth efforts led to great results in just 3 months.
For context, small businesses typically see an organic social media growth rate of 1-2% per month1—which often translates to just a few hundred new followers per year. Achieving the kind of growth Eryngium has in just three months highlights what’s possible when strategy and execution are aligned!
"Riparian has been wonderful to work with. They are innovative and fun, but also adaptable and receive working feedback really well.
Their platform of communication and approving reels is smooth and convenient, and easy to connect if I want to pivot directions or edit a heading and caption before the posting date.
I did a three month trial and was very happy with the results that I signed on for another quarter!"
Another quarter with Cricket? Yes, please.It’s been such a joy to watch Eryngium Papeterie grow — and even more amazing to hear customers walk in and say, “Instagram sent me.”
It’s rare to have such a vocal, enthusiastic audience that connects dots so clearly between screen and storefront, and we’re here for it!
If you're looking to grow your brand’s online presence with a strategy that works, Riparian Media can help. We offer customized social media strategies, content creation, and paid ad management to help businesses reach the right audience. Schedule a vibe check with us to see how we can help your brand grow!
Riparian Media is headquartered in Vancouver, Washington.
Copyright © 2025 Riparian Media. All Rights Reserved.
