Kindred is a woman-owned low-waste shop in Vancouver, WA, dedicated to helping people live more eco-conscious lives—without overthinking it. By offering accessible, bulk refill products and fostering community ties, Kindred makes sustainable living easy and inviting. Riparian Media partnered with Kindred from August 2023 to January 2025, crafting a strategic social media presence that strengthened their brand and grew their community.
Like many small business owners, Kindred’s founder, Alex, wore many hats. Managing day-to-day operations, engaging with customers, and running an in-store experience left little time for consistent, high-quality social media content. She needed a partner who could ease the content creation burden while authentically representing Kindred’s mission and brand.
"I knew to come here because I saw you posting about it on Instagram!"
Kindred Shopper on opening day at 2213 Main St.
Kindred’s online presence has not only grown in numbers but also in real impact—bringing people into the store, educating them on sustainable living, and fostering a strong sense of community. As the business evolves, Kindred has chosen to step back from social media to focus on deepening connections through newsletters, in-person engagement, and community-driven initiatives.
Though our collaboration has wrapped up for now, we’re always here if Kindred ever wants to explore social media again—whether through organic strategy, paid campaigns, or creative content. We’d love the opportunity to work together again in the future!
