Eryngium Papeterie is a welcoming, joy-sparking stationery shop packed with cards, inks, wax seals, and thoughtful gifts. It’s the kind of place that makes you slow down, browse, and fall in love with the art of putting pen to paper.
We began working together in December 2024 with a three-month trial, and after seeing real results, Crystal extended the engagement. We’re now Eryngium’s ongoing social media team, creating content that captures the shop’s magic and brings new faces through the door.
Eryngium is beloved by the people who’ve found it, but the challenge was getting more people to find it. Crystal needed to increase local awareness and drive in-store visits without a big advertising budget. Any growth would need to come from purely organic social media. That meant the content itself had to do the heavy lifting: stop the scroll, spark curiosity, and give people a reason to visit in person.
Eryngium is beloved by the people who’ve found it, but the challenge was getting more people to find it. Crystal needed to increase local awareness and drive in-store visits without a big advertising budget. Any growth would need to come from purely organic social media. That meant the content itself had to do the heavy lifting: stop the scroll, spark curiosity, and give people a reason to visit in person.
"I'm loving the Instagram reels. Because when that pops up then I see what's new and what's fresh and that makes me so excited that I have to come in and check it out!"
Angela, Eryngium shopper responding to Cricket's Q about her thoughts on our reels
"Riparian has been wonderful to work with. They are innovative and fun, but also adaptable and receive working feedback really well. Their platform of communication and approving reels is smooth and convenient, and easy to connect if I want to pivot directions or edit a heading and caption before the posting date. I did a three month trial and was very happy with the results that I signed on for another quarter!"
What started as a three-month trial has turned into an ongoing partnership. We’re continuing to manage Eryngium’s Instagram with fresh Reels and content that keeps the shop top of mind for stationery lovers across the region.
The best proof of concept? Customers walking in and saying “Instagram sent me.” That’s the goal for every piece of content we create, and for Eryngium, it’s happening regularly. :)
