The Vancouver Farmers Market (VFM) is a cornerstone of Southwest Washington’s local economy that connects residents with small farms, makers, and artisan food businesses. Operating on a seasonal schedule across most of the year, VFM is one of the region’s largest and longest-running markets and a beloved gathering place that champions sustainable, values-based shopping.
Riparian Media has been partnering with VFM since April 2023 to elevate their social presence. What started as social media management has grown into a full-scope creative partnership encompassing consistent content strategy, dynamic short-form video, hands-on community management, event photography, and a 12-episode docuseries spotlighting local Clark County farmers.
While the Vancouver Farmers Market is a staple of the local community, its social media presence wasn’t fully capturing its vibrancy when we first connected. Engagement dipped in the slow season, vendor stories weren’t consistently highlighted, and fresh content was difficult to scale. VFM needed a strategy to maintain visibility year-round, showcase its 250+ vendors, and attract new visitors all while keeping social content manageable and authentic.
While the Vancouver Farmers Market is a staple of the local community, its social media presence wasn’t fully capturing its vibrancy when we first connected. Engagement dipped in the slow season, vendor stories weren’t consistently highlighted, and fresh content was difficult to scale. VFM needed a strategy to maintain visibility year-round, showcase its 250+ vendors, and attract new visitors all while keeping social content manageable and authentic.
"I had the best thing happen the second weekend of December I was out here. A young lady came up and spent $40 with me which is a lot that time of year for me for being cold. And she came down because she saw a video on Instagram of the farmers market and I was in the video!"
Jerry, Caf Oasis Gardens (Small Business at the Vancouver Farmers Market)
"Is this [sticker] an electric eel? So I can say your content is 'Shockingly good.'"
The Vancouver Farmers Market renewed its partnership with Riparian Media for an additional two years, a reflection of the trust and results we’ve built together.
We’re continuing to manage VFM’s social media and keep their content fresh, while expanding into new territory. The 12-episode docuseries premiering in Spring 2026 gives VFM a powerful new storytelling asset, and we’re continuing to grow their photography library with coverage of seasonal markets and special events like the Holiday Market.
More stories, more visuals, and deeper community connections. The best is still ahead for VFM!
