Vancouver Farmers Market has been running since 1995 and has become one of the more visible community institutions in Southwest Washington. It connects Clark County residents with over 250 small businesses including local farmers, food makers, and artisans.
Riparian Media started working with VFM in March 2023, initially just managing social media. Three years in, we're handling content strategy, short-form video, community management, event photography, and a 12-episode docuseries on local Clark County farmers that premieres Spring 2026.
When we came on board, VFM's social presence was inconsistent. Content slowed down in the winter, vendor stories came and went without a real system, and keeping up with everything was hard to scale. The goal was to stay visible year-round, give market businesses more of a spotlight, and bring in new visitors, without it becoming a second full-time job for the VFM team.
We’ve built a content system designed to grow with VFM. The strategy centers on three pillars:
1. Consistent, year-round storytelling. Rather than going quiet during the Winter season, we maintain a steady cadence of content that keeps VFM top of mind by highlighting seasonal produce, vendor spotlights, market updates, and community moments.
2. Short-form video as the growth driver. Reels and short-form video are our primary tool for reaching new audiences organically. We focus on authentic, engaging clips that capture the energy of market day and the personality of VFM’s vendors.
3. Event photography and on-the-ground coverage. From the busy weekend markets to special events like the Holiday Market, we provide photography coverage that gives VFM a library of high-quality visuals to draw from across all channels.
"I had the best thing happen the second weekend of December I was out here. A young lady came up and spent $40 with me which is a lot that time of year for me for being cold. And she came down because she saw a video on Instagram of the farmers market and I was in the video!"
Jerry, Caf Oasis Gardens (Small Business at the Vancouver Farmers Market)
"Is this [sticker] an electric eel? So I can say your content is 'Shockingly good.'"
The Vancouver Farmers Market renewed its partnership with Riparian Media for an additional two years, a reflection of the trust and results we’ve built together.
We’re continuing to manage VFM’s social media and keep their content fresh, while expanding into new territory. The 12-episode docuseries premiering in Spring 2026 gives VFM a powerful new storytelling asset, and we’re continuing to grow their photography library with coverage of seasonal markets and special events like the Holiday Market!
