Case Study

Case study example

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Client overview

Eryngium Papeterie is a welcoming, joy-sparking stationery shop packed with cards, inks, wax seals, and thoughtful gifts. We began working together in December 2024 and—after a successful trial—extended the engagement!

The challenge

Increase local awareness and in-store visits for a beloved, highly curated shop without a big budget. (Impact would need to come from exclusively organic social.)

The challenge

Increase local awareness and in-store visits for a beloved, highly curated shop without a big budget. (Impact would need to come from exclusively organic social.)

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"I'm loving the Instagram reels. Because when that pops up then I see what's new and what's fresh and that makes me so excited that I have to come in and check it out!"

Angela, Eryngium shopper responding to Cricket's Q about her thoughts on our reels

Resultsimpact

January 2025 - July 2025

For context, small businesses typically see an organic social media growth rate of 1–2% per month (¹), which often translates to just a few hundred new followers per year. The growth Case study example has seen highlights what’s possible when strategy and execution are aligned!

Instagram results

+864
Followers
1111
Post impressions
111
Avg. profile reach
16.7%
Avg. engagement
167,742
Total reel views
222
Avg. reel reach
1000
Avg. story reach
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Looking Ahead

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Read the ramblings of Kayla's journey growing the company, interesting tidbits from the internet, and frankly, just whatever the hell she decides to sit down and write about (plus important social media updates).